fisker karma

Fisker Karma on display at world famous Harrod's in London

If you want to make your car known to consumers, especially those of us that can afford the finest luxury goods, what do you do? Put your car in the window display in the best known retailer of luxury goods in the world. That is Harrod's in London, and that car is the all-electric Fisker Karma.

That's right, the Fisker Karma is in the window display of the world famous department store, Harrods in Knightsbridge, located in London. Harrod's has come to be known as the forefront of luxury retailing, offering extremely fine merchandise. Fisker it seems feels that the Fisker Karma can stand along Harrod's selection of exquisite merchandise.

“Harrods is one of the most prestigious retail sites in the world, which is perfect for our car,” said Henrik Fisker, co-founder and CEO of Fisker Automotive.  “The landmark store attracts hundreds of thousands of customers from all over the world during January, and we look forward to introducing them to the Fisker Karma.”

Harrods provides bespoke personal services and unmatched choices that have attracted a loyal customer base. The store gets many international visitors from all over the world. The Harrods ethos of ‘anything is possible’ sets out to surpass the desires and expectations of its customers.

“We are delighted to have partnered with Fisker Automotive to become the first UK retailer to exhibit the Fisker Karma.  This exciting new luxury electric vehicle will take pride of place in our iconic windows and is certain to attract a great deal of interest from our customers.” said Harrods Media Sales Director, Guy Cheston.

Displaying what Fisker calls “The world’s first luxury electric vehicle” in the prominent Brompton Road window display surely makes them feel like 'anything is possible.' (That is even if they have had a bit of trouble fine-tuning the interiors of Fisker Karmas. I am sure they hope Harrod's shoppers wont' be able to see that!)

The Fisker Karma will be on disply until February 4th, 2012. During this period Harrod's customers visiting will be able to take a tour of the electric vehicles. They will be offered the chance to virtually configure their own model and be put in touch with their nearest dealership to arrange a test drive.

The Fisker Karma combines the efficiency of electric drive with the range and freedom of gas-powered cars, while offering the comfort and performance expected of a high-end sedan. Despite its size, performance, and visual appeal, the Karma is one of the most efficient, low-emission vehicles available today. It can travel from 0-60 mph in 6.2 seconds yet was recently given an incredible 112 mpg equivalency rating.

The Fisker Karma has won many awards and accolades. This includes the 2012 Design of the Year Award by Automobile Magazine.

The Fisker Karma is the first American-designed and engineered luxury vehicle specifically developed to appeal to global markets. The 2012 Fisker Karma is already on sale in the United States, priced from $102,000, and will be available at dealerships internationally in the coming weeks, which a window display at Harrod's most thought be a good idea.

I bet you are still wondering why Fisker is able to display their cars at Harrod's? Well it may not come as a surprise that Harrods owner, Qatar Holding, is also a shareholder in Fisker Automotive Inc. Mmm... that's interesting!

Personally, I think it would be better to just sell Fisker Karmas at Harrod's. If they are going to take up that much window space, why not just sell the cars at the store?

Please contact Adam Yamada-Hanff – adamsautoadvice@gmail.com – for comments, questions, or topics. You can also follow him on Twitter @AdamsAutoAdvice

Electric Car News
Fisker Karma wins 2012 Design of the Year Award
Tesla Model S pricing announced, no price increase this time!
Tesla opening three new dealerships in US
Tesla loses libel claim against Top Gear
Tesla and Panasonic enter into new supply agreement
Tesla Opens New Dealership Showroom and Service Center in Netherlands
Will Tesla make Money in 2012?
T.27 electric car achieves 350mpg equivalent in RAC Future Car Challenge

News Categories: 

Comments

It would be nice to be able to shop at Harrod's.

Pages