BMW vehicles star in new Mission Impossible movie
The BMW vehicles that will be featured in the film include the futuristic BMW Vision EfficientDynamics, the concept car for the forthcoming BMW i8, and the BMW 6 Series Convertible. Each is driven by the movie's main character Ethan Hunt, who is played by Tom Cruise, in many key action sequences. You can catch a quick glimpse of some of the BMW vehicles that will be in the movie in promotional materials being released leading up to the film's release.
BMW is even launching a Mission: Impossible-themed marketing campaign which they have called "Mission to Drive." The campaign will include a branded advertising campaign, which kicks-off today via broadcast, print, online and in-dealer activations which includes a limited time "self-destructing" sales offer running now through January 2. These special dealer activations offer more than 200 special screenings of the film for BMW customers. In addition, there is a contest that will award an all-expense paid trip to the “Mission: Impossible – Ghost Protocol” U.S. premiere.
“The film allows us a wonderful opportunity to showcase not only BMW's vision for future vehicles but to highlight some of the newest and most popular cars in our current fleet," said Trudy Hardy, Manager of Marketing Communications and Consumer Events at BMW North America. "The synergies between BMW's high-performance vehicles and one of the most action-packed film franchises on the big screen were perfect.”