bmw abu dhabi

Largest BMW showroom in the world opens in Abu Dhabi

BMW has just opened the world's largest showroom for BMW Groups brands BMW, MINI and Rolls-Royce in Abu Dhabi.

The new massive showroom spans 35,000-square-meters (376,700 square feet) and took over three years to build. Abu Dhabi Motors, the BMW Group’s long-standing importer for the region, has invested around approximately 62 million euros, equivalent to $81 million us dollars.

BMW vehicles to be sold at the huge dealership includes BMW luxury cars, Mini, ultra luxury British automaker Rolls-Royce, and of course BMW motorcycles.

Many important people were at the unveiling of the new showroom. This includes Ian Robertson, member of the Board of Management of BMW, who is responsible for Sales and Marketing, His Highness Sheikh Hazza bin Zayed Al Nahyan, National Security Advisor and Vice-Chairman of the Abu Dhabi Executive Council, and Arno Husselmann, General Manager of Abu Dhabi Motors.

A private and exclusive event was held on Tuesday evening attended by around 1,000 guests. The invited guests also included Graeme Grieve, Vice-President for Importer Markets of BMW, Adrian Van Hooydonk, Director of BMW Group Design, and a large number of VIPs and celebrities from the region, including fashion designer Walid Atallah.

“The Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before. There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular.” said Robertson.

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