Luxury is back: Rolls-Royce rides global sales boom

Sales of Rolls-Royce luxury automobiles are up, everywhere. There were 1,592 Rolls-Royce Motor Cars assembled, sold and shipped from England to buyers worldwide in the first six months of 2011, up 64% compared with year-ago numbers. It's the best start to a model year for Rolls since 2003.

There is strong interest in Phantom and Ghost (pictured) models and significant demand for new Rolls-Royce orders from all regions of the world, officials said today.

There was a sales uptick in every region, with the most intense interest coming from the Asia Pacific area, where purchases up a whopping 170%. In Germany, sales bumped up 60% and in the Middle East and U.S., sales rose by more than 40% each.

A sizable number of customers are new. Most of them are asking for Phantom and Ghost models; 80% of Ghost buyers are new to Rolls-Royce.

“This is an excellent half-year result and demonstrates the confidence that our customers have in our company and our products,” Torsten Müller-Ötvös, chief executive officer for Rolls-Royce Motor Cars, told reporters today.

“The first six months of the year have also seen Rolls-Royce celebrate our unique heritage, with the centenary of the Spirit of Ecstasy, and demonstrate our innovation, with the Phantom Experimental Electric, 102EX. Rolls-Royce Motor Cars continues to operate as the world’s foremost ultra luxury car manufacturer.”

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Comments

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Looks like a small segment of the population is doing very well regardless of the economy. Rolls are exceptionally nice cars but unfortunately out of reach for most of us.

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