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Lexus promises fresh look with GS 350 unveil

Lexus plans to introduce its all-new GS 350 mid-size luxury sport sedan Aug. 18 in California, in conjunction with the Pebble Beach Concours d’Elegance.

The fourth-generation GS is all new, redesigned, inside and out, and will feature a fresh look on the front grille that will be the face of all future Lexus vehicles.

The new GS will also lead Lexus to an "entirely new direction of driving dynamics," the company teases in a statement.

“Today, buyers in the mid-size luxury segment want a more engaging driving experience, styling that makes a statement, and a roomier interior package,” said Mark Templin, Lexus group VP and general manager.

“With the all-new GS, we’re giving them what they asked for, and more.”

The Lexus press conference will take place on at 4:15 p.m. PDT Aug. 18 at Parc du Concours near The Lodge at Pebble Beach.

You can reach TN's Hawke Fracassa at [email protected].

Image source: Lexus