Old and new Hot Wheels Camaros

Old and new Hot Wheels Camaro coupes draw big crowds at SEMA

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We knew that General Motors would be bringing out the new production version of the 2013 Chevrolet Camaro Hot Wheels Edition but the bigger surprise was a modified classic Camaro styled after one of the very first Hot Wheels toys from the late 1960s.

Over the past few years, General Motors has used a Hot Wheels display to showcase the Camaro so it should come as no surprise that in debuting a production Hot Wheels Edition version, the bright orange “track” display was in full force for the 2012 SEMA Show. However, unlike previous events, GM had a dual display in Vegas to show off the metallic blue production Hot Wheels Camaro alongside a fully customized 1967 Camaro sporting a similar paint scheme.

When the Hot Wheels lineup of die cast toys debuted in 1968, one of the original 16 vehicles was “the new” 1967 Chevrolet Camaro so for the 2012 SEMA Show the designers were tasked with building a full sized version of that original die cast toy finished in the same Kinetic Blue metallic paint as the Hot Wheels Camaro headed to production.

“A literal interpretation of the toy car would have been too cartoony – it just wouldn’t look right on a full-size car,” said Chevrolet Design Manager Dave Ross. “The stance and wheels of the concept vehicle are different, as well as some of the proportions the toy has, but the body lines and styling cues are all the same.”

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Comments

Very cool. My 13 year old has been a Camaro fan since Bumblebee in Transformers. This is smart marketing by GM.

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