New Saab brand owners don’t have the rights to use the Saab name or logo
National Electric Vehicle Sweden (NEVS), the Swedish-based electric vehicle company is owned by a Chinese-Japanese investment group, purchased the Saab auto brand from the Swedish government early this month, saving the automaker from a quick death via court ordered bankruptcy. NEVS purchased the assets of the Saab automobile brand including the Trollhattan production facility and the contents inside along with the rights to carry on with the Saab brand. Unfortunately, two things that were not included in the purchase was the legal right to use the Saab name and the griffin logo used on Saab brand passenger vehicles around the world.
You might be asking yourself, how did NEVS purchase the Saab brand without the name and logo? The details of the whole situation go back to 1990.