The Saab Phoenix Concept

New Saab brand owners don’t have the rights to use the Saab name or logo

Saab lovers around the world got their wish earlier this month when the firm National Electric Vehicle Sweden (NEVS) purchased the Saab automobile brand but one aspect that the new owners seemed to overlook when making the bargain basement purchase deal for Saab was the legal rights behind using the Saab name and logo.

National Electric Vehicle Sweden (NEVS), the Swedish-based electric vehicle company is owned by a Chinese-Japanese investment group, purchased the Saab auto brand from the Swedish government early this month, saving the automaker from a quick death via court ordered bankruptcy. NEVS purchased the assets of the Saab automobile brand including the Trollhattan production facility and the contents inside along with the rights to carry on with the Saab brand. Unfortunately, two things that were not included in the purchase was the legal right to use the Saab name and the griffin logo used on Saab brand passenger vehicles around the world.

You might be asking yourself, how did NEVS purchase the Saab brand without the name and logo? The details of the whole situation go back to 1990.

In 1990, General Motors purchased 50% of the passenger car division of Saab (they purchased the rest in 2000) but they did not purchase the other divisions under the Saab corporate umbrella which included defense company Saab AB and corporate/military truck maker Scania. Obviously, the Saab AB defense branch still uses the Saab name while Scania uses the griffin logo found in the Saab autos emblem. When GM got involved, it didn’t matter to those other two branches of the Saab brand as the company was still doing business as always – just with a new set of bosses – but now that the Saab automotive brand might be going a different direction, Saab AB and Scania don’t seem to keen on just letting NEVS begin using their name and logo without some discussion.


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