Lincoln to get seven new/revised models by 2014

Lincoln has been having a rough year without middle-child brand Mercury but word of seven all-new and/or revised models hitting their showrooms by 2014 is news that could help Ford Motor Company’s high end brand step up to the big boys of the luxury segment.

Over the past two years, Lincoln has gotten by with the MKS, MKZ and MKX accounting for the bulk of their sales. They have also had the tried and true Town Car along with the MKT and Navigator but their three most popular vehicles were the most recently refreshed MKS, MKZ and MKX – all of which are close relatives to popular Ford models (the Taurus, Fusion and Edge, respectively). While these luxury level vehicles have helped Lincoln stay above water since Mercury was killed off, some critics complain that they are too much like their less expensive siblings from Ford.

According to Automotive News, Ford’s global product chief Derrick Kuzak has explained that by 2014, there will be seven new or improved models for the Lincoln brand – with some of those new models set to debut this year. These improvements will include new engine and transmission technology along with sheet metal revisions that will allow them to stand apart more clearly from the Ford models with which they share their underpinnings. Also, Lincoln could benefit from some new models based on new global platforms that would help expand their offerings to prospective customers.


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