The First 2015 Ford Mustang Commercial (and the Car) Should Appeal to the Younger Crowd
While the Ford Mustang has a younger average buyer than, say, the Ford Taurus, it should come as no secret to learn that a great many Mustang buyers who were lured in by the retro look of the current generation are older drivers who were alive when the Mustang originally had the look that the 2005-2014 models looked to copy. While there are certainly plenty of younger drivers roaring down the road in their newer Mustang, there are even more drivers in their 40s and 50s rolling around in an S197 Mustang and as is the case with any performance car – Ford is looking to grab the attention of the younger audience.
The 2015 Ford Mustang GT that debuted last week has a overall shape that is relatively similar to the outgoing models (that are in dealerships now) but regardless of the similar styling cues – it is hard to look at the 2015 Mustang in the same retro light as we do the 2005-2014 models. This edgy new look is intended to appeal to a global audience but Ford also wants to grab the eye of the younger buyer. While older buyers eat up the retro look, some younger buyers might lean towards something a little more modern looking such as the Subaru BRZ but the curvy new fastback Mustang is likely to appeal to that crowd. There are still enough obvious Mustang cues to attract that old school crowd but with the controversial front end, the shorter profile and the simple fact that the 2015 Mustang is new and different – the S550 Mustang could be just what the Motor Company needs to pull in the younger buyer.
At the same time, this new commercial showing younger people doing “younger people things” is likely to reinforce the idea with older buyers that the 2015 Ford Mustang will make you feel young. Because of that, we are likely to see an influx of middle aged divorced women snatching up these new models but that is nothing new – whereas getting a bigger piece of the twenty-something pie could be a big deal for Ford and for the 2015 Mustang. Helping the new Mustang grow in approval with the younger crowd could be a more efficient engine lineup featuring the new 2.3L EcoBoost 4-cylinder and maybe even a diesel engine option down the road.