Dealers sell 202 2013 Dodge Dart Rallye demonstration models in June
The Chrysler Group expects that the 2013 Dodge Dart will be a massive popularity when it hits dealerships at full steam later this month. In an interesting move, Chrysler decided to send the first Darts to dealerships one at a time – with each dealership driving home their first 2013 Dart from “drive away” events around the country. These models were all identical, presumably so that there would be no difference between the cars each dealership got and every Dart driven to dealerships last month was a Redline 2 Coat Pearl Metallic Rallye model powered by the 1.4L turbocharged Fiat engine and mated to a 6-speed manual transmission. While these models were sent to dealerships with the intention of being demonstration models, a Chrysler representative has confirmed that dealers were permitted to sell this first Dart like they would any other vehicle.
At the month’s end, 202 of those dealerships who made the trek to their nearest Dart drive away event opted to go ahead and sell their 2013 Dodge Dart. This number could have been much higher if not for the fact that these Darts were fitted with a manual transmission or if more dealerships were willing to sell their first Dart. I have spoken with a handful of consumers who made trips to their local Dodge dealerships – some of whom were disappointed to find the Dart sold (thus unavailable to check out) while others were turned off by the fact that they are fitted with manual transmissions. However, those dealerships that are unwilling to see their first 2013 Dart until they have more on the lot are receiving tons of traffic to check out the new car whether the people can drive a stickshift or not.