Chrysler's SRT brand becomes the title sponsor of the Grand Prix of Baltimore
On Friday August 31st,Saturday September 1st and Sunday September 2nd, the American LeMans Series with join the IZOD IndyCar Series, the Firestone Indy Lights, the USF2000 National Championship and the Star Mazda Championship in Maryland for the 2012 Grand Prix of Baltimore Presented by SRT. In addition to serving as the title sponsor of the weekend’s events, the SRT brand will have a pair of vehicle serving as the official car and truck of the event with the 2013 SRT Viper and/or the 2012 Jeep Grand Cherokee SRT8 leading the field to the green flag for every major race in Baltimore. Finally, the SRT brand will have two teams competing in the 8th stop of the 2012 American LeMans Series – with the Maryland event now being named the Baltimore Sports Car Challenge presented by SRT.
“This is exactly the kind of activation that reflects the bold commitment SRT Viper is making to the American Le Mans Series presented by Tequila Patrón and to our fans,” said ALMS President and CEO Scott Atherton. “It also speaks volumes about the strength being placed behind the SRT brand. After a successful debut of its two Viper cars earlier this month at Mid-Ohio, we are certain that SRT’s involvement as presenting sponsor of the entire weekend will help build upon what was a superb Baltimore event last year and will take this year’s to the next level.”