Chrysler posts 30th straight month of growth in September 2012, leads the Detroit 3
In September 2012, the Chrysler Group sold 142,041 units – up 11.5% from the number of vehicles sold in September 2011 with all of the five company brands showing positive growth last month. Overall, last month marked the best September for Chrysler since 2007 in terms of sales.
“Last month marked our 30th-consecutive month of year-over-year sales increases and our strongest September in five years,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “Going forward with our current product line up, record low interest rates and a stable U.S. economy, we remain optimistic about the health of the U.S. new vehicle sales industry and our position in it.”
The relatively young Fiat brand was the top dog from the Chrysler Group in terms of sales growth with an improvement of 51% over the same month last year. Fiat moved 4,176 examples of the sporty little 500 compact and things should only get better in the future for the reborn Italian brand in America with the upcoming electric version of the Fiat 500 along with larger versions in the near future. On the year, Fiat has sold 32,742 which accounts for an improvement of 136% over last year’s total of 13,861 through the first 9 months.
Next in line in terms of sales growth was the Dodge brand was a jump of 18% over September 2012 and with 47,356 units sold last month – Dodge was also the bestselling brand from the Chrysler Group. Dodge was led in sales growth by the Avenger that improved by 89% while the Journey was second with an increase of 41% and the Grand Caravan lineup ranked third with a 32% growth through the 9th month of 2012. In terms of sales volume, Dodge was bested by the Caravan family with 13,488 minivans sold in September. The midsized Avenger sedan was next in line in sales with 8,716 units sold while the Journey was 3rd in line with 7,627 crossovers sold last month.
While the success of the above mentioned models played a big part in both the growth and the strong sales figures for the Dodge brand in September 2012, one of the most important details from last month is the success of the new Dodge Dart. In just the 4th month on the market, the sporty little Dart sent out 5,235 units - more than twice as many units moved than the number of Calibers (the vehicle that the Dart effectively replaced) in September 2011. Granted, the Dart has a long way to climb to catch the top dogs in the compact sedan class (the Chevy Cruze sold 25,787 units last month, the Ford Focus sold 19,736) but it is safe to say that the Dart is already a bigger hit in just four months than the Dodge Caliber was in the entire time that it was produced. The Dart is awesome and consumers are quickly recognizing that. On the year, the Dodge brand has moved 391,912 new vehicles, marking an increase of 13% over the first ¾ of 2011.