Chrysler leads the Big 3 in May 2011 growth
The Chrysler Group posted an overall growth of 10% in May 2011; trailing only the BMW Group and Jaguar/Land Rover in year-over-year growth. While their Dodge and Chrysler brands posted negative growth compared to May 2010, the Ram and Jeep brands helped pick the company up to show a better growth rather than either of their cross town Detroit rivals while the Fiat brand continues to grow as a part of the Chrysler Group. Also, with 115,363 vehicles sold, the Chrysler Group jumped to third in total sales behind only Ford and GM as Toyota struggled with the aftermath of the Japanese earthquake and tsunami.
The Chrysler Group’s top dog in terms of growth was the “trail rated” Jeep brand with a 55% improvement over May 2010. Growth from Jeep was lead by the 2011 Grand Cherokee with 9,484 SUVs accounting for a 192% gain over last year followed by the redesigned Jeep Compass (92%) and the Patriot (80%) as the company sport utes moved 4,555 and 5,470 units, respectively. The top mover in terms of sales units was the Wrangler with 10,008 models sold followed by the aforementioned Grand Cherokee.