Chrysler gains 13% over last year as consumers wait for 2011 models
Dodge, Ram and Jeep all showed growth in February 2011, even though the Dodge Charger – one of the brands top sellers over the past few years – saw slow growth while prospective consumers wait for more 2011 models to reach dealerships these brands managed to see positive growth. Unfortunately, the same was not true of the Chrysler brand as every model except for the new Chrysler 200 saw year over year declines. Even with Chrysler struggling, the Chrysler Group managed to see a 13% gain from the second month of 2010.
The Ram brand was the strongest brand of the Chrysler Group in terms of growth and the brand was, as usual, lead by the model from which the brand got its name as the Ram pickup moved 18,644 vehicles for an improvement of 82% over last year. The vehicle formerly known as the Dodge Dakota was second in terms of sales with 1,650 trucks sold, a gain of 85% over last February. The Ram brand will likely continue to grow as Dodge has recently unveiled the Tradesman and Adventurer trimlines, each offering the popular 5.7L Hemi in a bare bones, low price package.