Chevy Volt slaughters Nissan Leaf in March 2012 sales
The Nissan Leaf started 2012 by beating the Chevrolet Volt by a narrow margin in January but since then – the battle between the two bestselling mainstream electric drive vehicles has been all Chevy. Through the third month of 2012, sales of the Chevy Volt are booming while Nissan is struggling to deliver the initial 20,000 Leaf electric vehicles that were preordered over a year ago.
The 2012 calendar year may have brought about a slow start for the Chevrolet Volt but with 2,289 new electric Chevy’s sold last month, the Volt sold more than twice as many units in March as they did in February. The sales figure of almost 2,300 units sold for GM brings about a 277% increase over the same month in 2011 and in moving so many Volts last month – General Motors sold more of their extended range electric sedan in March than Nissan has sold Leaf electric vehicles all this year. Through the first quarter of 2012, General Motors has sold 3,915 examples of the Chevrolet Volt, an increase of 224% compared to the first quarter of 2011 when Chevy moved just 1,210 Volts.
The Nissan Leaf had another tough month in March 2012, delivering just 579 vehicles last month. The good news is that this is an increase of 101 units over what was an absolutely abysmal February along with showing an increase of 94% over March 2011. The bad news is that things started slow for the Leaf in 2012 and they really haven’t gotten much better. Nissan has delivered just 1,733 Leaf electric vehicles through the first quarter of 2012 and while that does present an increase of 283% compared to Q1 of 2011 – the fact that Nissan had multiple months in 2011 where they delivered more Leaf units than they have through the first three months of 2012 is not a good sign.
Many critics of the electric car movement in the United States speculate that they are a fad and once the initial demand has been satisfied, sales will slow. This seems to be what is happening with the Nissan Leaf but we should all keep in mind that Nissan isn’t actually working to sell the Leaf but instead, the Japanese automaker is still working through the long list of preorders from the initial launch program. This means that the hangup isn’t in finding people to buy the Nissan Leaf but instead – it appears that Nissan’s slow delivery process is allowing the Chevy Volt to pull away in annual sales.
On the other hand, the growing success of the Chevrolet Volt shows that the American public hasn’t exactly gotten tired of the “electric car fad”. Unlike Nissan, Chevrolet did not offer a preorder program so month to month, Chevrolet is building cars with the intention of selling them in dealerships rather than working to fulfill year-old orders. The result has been positive as the progressive growth of the Volt to more dealerships around the country has allowed GM to post a steady increase in sales.