Chevy Camaro bests Ford Mustang, Dodge Challenger in March 2012
Springtime always brings about an increase in performance cars and with an unseasonably warm February, that trend started early in 2012 with Ford and Chevrolet showing significant increases over February 2011. The upward trend continued in March 2012 but not in quite as grand form as each of the American muscle cars saw increases in the single digit range. However, single digit percentage increases are better than no percentage increases and more importantly - even with gas prices on the rise, American consumers aren’t shy away from these performance models with all three showing significant gains over February.
The Chevrolet Camaro did in March 2012 what it did most of 2011; and that is lead the muscle car segment in sales volume. With 9,292 Camaro coupes and convertibles sold, the Chevy sports car showed just a 3.7% gain compared to one year ago but with over 3,100 more Camaros sold in March 2012 than in February 2012, it looks like rising gas prices aren’t hitting the muscle car segment too hard. For the year, the Chevrolet Camaro leads the segment in total sales with 21,924 units sold during 2012 Q1, which is an increase of 9.8% compared to the first quarter of 2011.
The Ford Mustang came in second for March 2012 sales in the rear wheel drive performance car segment with 9,046 new models sold. This gives the Mustang an increase of 5.7% compared to March 2012 as well as showing a fair increase of almost 1,700 units sold over February 2012. Through the first quarter of 2012, the Ford Mustang has moved 20,133 units for an increase of an impressive 30.6% compared to Q1 2011 – also allowing the Mustang to be well within striking distance to take back the monthly and annual title of being the best selling muscle car in the US.