Cadillac, Buick lead GM in November 2012 sales growth
General Motors posted a year over year growth (meaning, compared to the same month last year) of 3.4% which ranks them below all other major automaker companies in the US. However, with 186,505 new vehicles sold in November 2012, GM was the bestselling auto group in the American market - besting Ford Motor Company by about 9,000 units. Best of all, the two GM brands that have struggled off and on throughout 2012 – Buick and Cadillac – led the way for the company in November in terms of growth.
Cadillac was the top dog from General Motors in November 2012 sales growth with an increase of 30.3% also making them one of the stronger brands in the US market. Interestingly, in a month where Cadillac posted a year over year gain of 30.3%, almost every preexisting vehicle posted negative growth. Luckily, the introduction of the new compact ATS and the range topping XTS have added enough units to help GM’s luxury brand sport an impressive overall gain. The Cadillac SRX was the only model to post a positive growth with a jump of 12.8% while also being the brand’s bestseller with 5,340 crossovers sold. Every other Cadillac model that was sold in November 2012 posted negative growth but considering that most of those models are no longer in production – it isnt as bad as it looks on paper. More importantly, the new XTS ranked third in brand sales with 2,414 large sedans sold while the new compact ATS was already 4th in sales with 2,152 units sold. The CTS family was second in overall sales among the brand lineup with 2,798 sedans, coupes and sport wagons sold. On the year, Cadillac is down 3.4% compared to the first 11 months of 2011 with 131,534 units sold thus far in 2012.
The Buick brand was second best among the GM automakers in terms of sales growth and like Cadillac, Buick benefitted from the addition of new models to help the bottom line. While the Regal and LaCrosse both posted negative growth in November 2012, the roomy Buick Enclave SUV was the top model in terms of both growth and sales with 4,817 units sold accounting for an increase of 22.8% over the same month last year. Helping Buick hit the brand growth figure of 22.8% was the new Buick Verano with 3,574 units sold making this compact midlevel luxury sedan the brand’s third bestselling vehicle. The LaCrosse – even with the negative growth – posted the brand’s second best sales in moving 3,797 new sedans. For the year, Buick is up 0.8% with 163,935 vehicles sold through the first 11 months.