The 2015 Chevrolet Colorado Debuts in LA Ready to Take on Toyota and Nissan
While General Motors, Ford Motor Company and the Chrysler Group comfortably dominate the full sized truck segment, their smaller models including the Chevy Colorado, the Ford Ranger and the Dodge Dakota have generally fallen short of really competing with the likes of the Toyota Tacoma and the Nissan Frontier. Sales of these small trucks were minimal enough that both Ford and Dodge killed off their smaller trucks but at the ongoing Los Angeles Auto Show, General Motors introduced the 2015 Chevrolet Colorado – showing that not only are they not leaving the segment but they are coming at it full force.
The previous Chevrolet Colorado may have fit the dimensions of the midsized truck segment but for all intents and purposes, it was simply a cheap little truck. Those folks who don’t really need a truck or much interior space but occasionally like to have a bed without paying “full size truck prices” likely found the Colorado (and its cousin the GMC Canyon) to be ideal options but the same is true of both the Toyota Tacoma and the Nissan Frontier. The problem for the Colorado was that it wasn’t particularly stylish on the outside and it wasn’t particularly nice on the inside.
The 2015 Chevrolet Colorado looks to exorcise those demons and just based on the exterior design of this new midsized truck, that mission has been accomplished. Where the previous Colorado had a smallish stature…looking almost apologetic in its exterior design, the 2015 Colorado has a big, bold design for a smaller pickup. Surprisingly, the new Colorado doesn’t look much like the new Silverado with the most noticeable difference being the lack of the “stacked” headlight design. The previous Colorado helped to introduce that over/under design that was adopted by the new Silverado but the 2015 Colorado goes to a sharp looking single lens setup that flows into the large central grille opening. Also, where the old Colorado had a very low riding, untruck-like stance, this new Colorado (at least in the Z71 trim shown here) has a proper high riding stance that we see from the Japanese competitors.
Finally, while the front end of the 2015 Chevrolet Colorado doesn’t look anything like its bigger brother, the back end is remarkable similar with comparable taillight design and a similar yet smaller rear bumper with an integrated corner step feature. The new Colorado also has a 6 foot bed that will accommodate 8 foot items with the tailgate down so in addition to looking great, this new midsized pickup can haul many of the same larger items as the half ton truck segment – especially those which come with beds that measure less than 6 feet long.