The 2015 Chevrolet Colorado Debuts in LA Ready to Take on Toyota and Nissan
While General Motors, Ford Motor Company and the Chrysler Group comfortably dominate the full sized truck segment, their smaller models including the Chevy Colorado, the Ford Ranger and the Dodge Dakota have generally fallen short of really competing with the likes of the Toyota Tacoma and the Nissan Frontier. Sales of these small trucks were minimal enough that both Ford and Dodge killed off their smaller trucks but at the ongoing Los Angeles Auto Show, General Motors introduced the 2015 Chevrolet Colorado – showing that not only are they not leaving the segment but they are coming at it full force.
The previous Chevrolet Colorado may have fit the dimensions of the midsized truck segment but for all intents and purposes, it was simply a cheap little truck. Those folks who don’t really need a truck or much interior space but occasionally like to have a bed without paying “full size truck prices” likely found the Colorado (and its cousin the GMC Canyon) to be ideal options but the same is true of both the Toyota Tacoma and the Nissan Frontier. The problem for the Colorado was that it wasn’t particularly stylish on the outside and it wasn’t particularly nice on the inside.