2012 Kia Soul! review: so much more than a catchy advertising campaign
First, a look at my 2012 Kia Soul! test vehicle. As you may have noticed, everywhere I have mentioned the full name of the Soul thus far I have included an exclamation point after the name. The Soul is sold as a Base, Soul+ or Soul! model so this exclamation point is Kia’s innovative way of announcing their top of the line model. While that seemingly odd punctuation appears on the paperwork for the Soul and on the company’s website – you do not see any badging the signify that the Soul! is the top of the line model but there is plenty else to make it hard to miss the fact that this is a premium model of the sporty, affordable compact. That being said, from here on out we will review to our test vehicle simply at the Soul as to avoid having to fight with the grammar tool in my word processor.
The 2012 Kia Soul is listed as a small station wagon for the sake of EPA fuel economy ratings but realistically, I would call the Soul a crossover that combines the interior space of a small sport utility vehicle with the ride, fuel economy and stance of a car. Kia does things differently than many other automakers and that even extends to the color choices with my Soul test vehicle coming finished in the “Alien” exterior paint. As you can from the images on the side, Alien is a lighter metallic green and this has become one of the most noticeable colors for the sporty Soul.